The 10th episode of the WTC-BCIC Discovery Series focused on how the World Trade Centers Association (WTCA) and the global WTC network support businesses to scale across international markets. This special edition moved beyond country-specific insights to the broader ecosystem that supports cross-border growth for Indian MSMEs.

The discussion shed light on how businesses can approach international expansion more effectively-by gaining market understanding, building the right institutional and partner connections, and leveraging trusted local and global networks.

Panelists:

• John E. Drew, Chairman, WTCA
• Vineet Verma, Board Member, WTCA
• Thomas Young, President & CEO, WTC Greater Philadelphia
• Robin van Puyenbroeck, Executive Director-Business Development, WTCA

 

Moderator: Karnvir Mundrey, Podcaster and Founder & Chief Ideation Officer, Atharva Marcom, India

The session saw participation from business leaders, entrepreneurs, professors from business schools, and other stakeholders.

With previous Discovery Series episodes covering markets such as the UAE, Japan, the Netherlands, the Philippines, France, Australia, Nigeria, Vietnam, and Belgium, this milestone edition brought those learnings together by highlighting the global network that underpins international business growth.