Talk On “The Brand Is A Lie!” By Mr. Harish Bijoor

22-02-2019 | Completed Event

WTC Bengaluru in association with Harish Bijoor consults Inc. organised a talk on “The Brand Is A Lie!” at the WTC Bengaluru on 22nd February 2019.

Mr. Harish Bijoor is a public speaker who speaks to corporate audiences across the globe in the realm of motivation, people-management issues, brands, marketing and business at large.

This talk focussed on rationalizing the overall thinking on the various perceptions about/on, that a brand project in the consumers’ mind. His talk included various topics in the realm of branding principles which included: Evolutionary phase of a brand, brand pyramid, Evolution of Unique Selling Points, Integrity Branding and Competitive advantage, Transparency Branding as a part of competitive advantage building, etc.